While employed for TW Lighting, I was tasked to re-design the new packaging for the company. The old design had fallen out of favor with the company as sales were stale with the bulbs. Consumers were hesitant to buy the bulbs due to its cardboard case, instead oppting for a cleaner, more sophisticated design.
With this is mind, as well as their LED componants, I found that green would be the most pleasant as a base color for the packaging. TW Lighting wanted to try to push the eco friendly nature of the bulbs, and at the same time, stand out from the other LED competition. Keeping with the same basic design on all the packaing allows for a strong precense on the market shelf, and the color coded color temperatures easily define the bulb differences.